Target - Family Swimsuits

This experience focuses on bringing families together — celebrating the joys of summer, while making swimwear shopping fun and easy to color coordinate. The collection showcases an assortment of color palettes, retro patterns and updates to classic styles. The products are made from recycled swim fabric and terrycloth. Guests will be looking for last-minute, versatile summer essentials where style, value and inclusivity come together. The Family Swimsuits page showcases three different collections — Vibrant Violet, Beachy Keen and Preppy Pastel, plus additional swim accessories and towels. The overall design concept was inspired by waves and the joyful feeling of being outside. Focused on mobile and app first user experiences, prioritizing accessibility.

Target Creative Digital .com - Apparel & Accessories - Kids’ Category Team